In order to keep a cohesive brand story with our 2024 campaign, Kick in the Afterburner, I chose to keep the primary background red to fit both kits. Keeping equal exposure for both front of jersey partners, the driver side features the Afterburner kit while the passenger side focuses on the Burn Baby Burn kit. Campaign elements such as the motion blur, radial compass, and campaign fonts keep the truck on brand while still leaving enough negative space to be visually impactful from further away.